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Volume 10, Issue 3
1 August 2000
Internet Research Cover Image for Volume 10, Issue 3
Research Article| August 01 2000

Market‐based predictors of interactivity at Southeast Asian online newspapers

Brian L. Massey
Brian L. Massey
Brian L. Massey is Assistant Professor, at the School of Communication Studies, Nanyang Technological University, Singapore.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-5657
Print ISSN: 1066-2243
© MCB UP Limited
2000
Internet Research (2000) 10 (3): 227–237.
https://doi.org/10.1108/10662240010331966

Market‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. The findings suggest that market‐based variables predict only certain facets of an online newspaper’s interactivity. Press‐freedom variables were not fruitful predictors.

Keywords: Electronic publishing, Newspaper publishing, Internet, Asia
© MCB UP Limited
2000
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