Modeling the effect of experience on student acceptance of Web‐based courseware Available to Purchase

As the use of Web‐based learning technologies to supplement college classroom instruction has increased, a key issue for faculty members is how to entice their students to accept these technologies. Research suggests that student experience with the technologies may influence their acceptance. The technology acceptance model was used as a framework to study the effect of student experience with Web‐based learning technologies on their acceptance of those technologies. Analysis showed that experience with the technology positively influenced perceived ease of use. Perceptions of ease of use and usefulness positively influenced attitudes towards the technology. Attitude positively influenced intention to use, and intention positively influenced usage. Results suggest that as student experience with a technology increases, they perceive it to be easier to use and more useful, and therefore, are more likely to use it. When introducing the technology, instructors should emphasize how easy the technology is to use and how useful it is in improving grades.