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Purpose

This paper aims to contribute to the ongoing discourse about the nature of privacy and its role in ubiquitous environments and provide insights for future research.

Design/methodology/approach

The paper analyses the privacy implications of particular characteristics of ubiquitous applications and discusses the fundamental principles and information practices used in digital environments for protecting individuals' private data.

Findings

A significant trend towards shifting privacy protection responsibility from government to the individuals is identified. Also, specific directions for future research are provided with a focus on interdisciplinary research.

Research limitations/implications

This paper identifies key research issues and provides directions for future research.

Originality/value

This study contributes by identifying major challenges that should be addressed, so that a set of “fair information principles” can be applied in the context of ubiquitous environments. It also discusses the limitations of these principles and provides recommendations for future research.

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