Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective

Ya-Ling Wu is an Associate Professor in the Department of Information Management at Tamkang University in Taiwan. She received PhD in Management Information Systems from National Chengchi University in 2010. Ya-Ling’s major research areas are service management and innovation, knowledge management, online behavior, and e-business. Her research has been published in the International Journal of Human Resource Management, Information & Management, Computers & Education, Innovations in Education and Teaching International, Information Technology & People, Service Industries Journal, and Internet Research, among other journals.

Eldon Y. Li is a University Chair Professor and former Department Chair of MIS at National Chengchi University, an Adjunct Chair Professor of Asia University in Taiwan, and a former Professor and Coordinator of the MIS Program at College of Business, California Polytechnic State University, San Luis Obispo, California, USA. He was the Dean of College of Informatics and the Director of Graduate Institute of Social Informatics at Yuan Ze University in Taiwan, as well as a Professor and the Founding Director at the Graduate Institute of Information Management at the National Chung Cheng University in Chia-Yi, Taiwan. He received PhD from Texas Tech University in 1982. He is the Editor-in-Chief of several international journals. He has published more than 200 papers in various topics related to innovation and technology management, human factors in information technology (IT), strategic IT planning, software quality management, and information systems management. His papers appear in Journal of Management Information Systems, Research Policy, Communications of the ACM, Internet Research, Expert Systems with Applications, Computers & Education, Decision Support Systems, Information & Management, International Journal of Medical Informatics, Organization, among others.