Which social media posts generate the most buzz? Evidence from WeChat

Jie She is currently a Lecturer in Changsha University. She received her PhD in Shanghai University of Finance and Economics. She also studied in foster school of business at the University of Washington as an exchange student for 1 year in 2017. Her research interests include social media analytics, big data and text mining.

Tao Zhang is a Professor at School of Information Management and Engineering, Shanghai University of Finance and Economics. He received his PhD in System Engineering from Northeastern Univetsity, China. His research interests include operations management, media analytics and data mining. He has published papers in the COR and JCOR.

Qun Chen is currently an Associate Professor in Shanghai Publishing and Printing College. She received her PhD degree at Management Science and Engineering from Shanghai University of Finance and Economics in 2018. Now her research interest includes behavioral studies, text mining and information transmission analysis. She has published papers in CHB and ISF.

Jianzhang Zhang is a Lecturer in Alibaba Business School of Hangzhou Normal University. His research interests include text analytics, automatic software requirements analysis and natural language processing. He has published conference proceedings such as International Conference on Progress in Informatics and Computing (PIC), and International Conference on Intelligent Software Methodologies, Tools and Techniques (SOMET).

Weiguo Fan is currently a Henry Tippie Chaired Professor of Business Analytics with The University of Iowa. He received his PhD in Business Administration from the Ross School of Business, University of Michigan, Ann Arbor, in 2002. His research interests focus on the design and development of novel information technologies – information retrieval, data mining, text analytics, social media analytics and business intelligence techniques – to support better business information management and decision-making. He has published more than 150 refereed journal and conference papers. His research has appeared in many premier IT/IS/OM journals.

Hongwei Wang, PhD, is a Professor of Management Information System, School of Economics and Management, Tongji University. He graduated with a PhD from Shanghai Jiao Tong University. His research interests include business intelligence, text analytics, social network and their interdisciplinary areas. His work has appeared in academic journals including Journal of Organizational Behavior, International Journal of Hospitality Management, Decision Support Systems and Management World (China), among others.

Qingqing Chang is currently a Teaching Assistant with the School of Information Management, Shanghai Lixin University of Accounting and Finance. She received the PhD degree from the the School of Information Management and Engineering, Shanghai University of Finance and Economics in 2020. Her research interests include data mining in financial services industry and consumer behavior analysis in e-commerce.