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Xin-Jean Lim is affiliated in Business School in Sun Yat-Sen University, China and School of Business and Economics, Universiti Putra Malaysia, Malaysia. Her primary research interests include consumer behaviour, social media marketing, online marketing, customer relationship management and technology marketing. Her research papers have been published in reputable business, tourism, and information system journals, including Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Industrial Management and Data Systems, International Journal of Hospitality and Management, Internet Research, Journal of Strategy Marketing, Asia Pacific Journal of Marketing and Logistics, amongst others. She is also currently serving as the editorial board members and reviewers for several business and management journals. She can be contacted at: lim.xinjean@yahoo.com

Jun-Hwa Cheah (Jacky) is Associate Professor of the Norwich Business School at the University of East Anglia in the United Kingdom. His interests include consumer marketing, digital marketing and data analytics. He has published in international journals such as the British Journal of Management, European Journal of Marketing, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Internet Research, Information Systems Management, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Travel Research, Journal of Strategic Marketing, Psychology & Marketing, Technology Forecasting and Social Change and Tourism Management, among others. He is also a recipient of the Emerald Young Researcher Award from Emerald Publishing.

Jennifer Yee-Shan Chang is Lecturer at the Edge Hotel School, University of Essex, UK. Her research interests include tourist experiences, technology applications in hospitality and tourism, and human-machine collaboration. She has published in international journals such as the International Journal of Hospitality Management and the Journal of Hospitality and Tourism Research, among others. She can be contacted at y.chang@essex.ac.uk.

Weng Marc Lim is Distinguished Professor and the Dean of Sunway Business School at Sunway University in Malaysia. He is also Adjunct Professor at Swinburne University of Technology’s home campus in Melbourne, Australia, and its international branch campus in Sarawak, Malaysia. His interests include business, consumer, and government (BCG) research. He has authored more than 100 manuscripts in journals ranked ‘A*’ and ‘A’ such as Australasian Marketing Journal, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of International Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Marketing Theory, Marketing Intelligence and Planning and Psychology and Marketing, among others. He has also presented his work and led high-level policy discussions at the United Nations Educational, Scientific and Cultural Organization and the World Economic Forum. Contact: @limwengmarc on Instagram and Twitter or his personal homepage at https://www.wengmarc.com.

Alastair M. Morrison is Research Professor at the University of Greenwich in London, UK, and formerly Distinguished Professor Emeritus at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published 300 academic articles and conference proceedings. He is the author of five books: Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019); The Tourism System, 8th edition (Kendall/Hunt Publishing Company, 2018); Global Marketing of China Tourism (China Architectural and Building Press, 2012); Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010) and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998). He is also the Co-Editor-in-Chief of the International Journal of Tourism Cities. He can be contacted at a.morrison@greenwich.ac.uk.

Yogesh K. Dwivedi is Professor of Digital Marketing and Innovation and the Founding Director of the Emerging Markets Research Centre (EMaRC) at the School of Management, Swansea University, Wales, UK. He holds a Distinguished Research Professorship at the Symbiosis Institute of Business Management (SIBM), Pune, India, and is leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of information systems and marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government and digital and social media marketing, particularly in the context of emerging markets. He has published more than 500 articles in a range of leading academic journals and conferences that are widely cited (more than 50 thousand times as per Google Scholar). He has been named on the annual Highly Cited Researchers^TM lists from Clarivate Analytics. He is also Associate Editor of the Journal of Business Research, the European Journal of Marketing, Government Information Quarterly and International Journal of Electronic Government Research and Senior Editor of the Journal of Electronic Commerce Research. He can be contacted at y.k.dwivedi@swansea.ac.uk.