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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629610112328. When citing the article, please cite: Mathew Wills, (1996), “The ins and the outs of electronic publishing”, Journal of Business & Industrial Marketing, Vol. 11 Iss: 1, pp. 90 - 104.
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1996
