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Journal Articles

Visualization of brand positioning based on consumer web search information: Using social network analysis

Seung-Pyo Jun, Do-Hyung Park

Internet Research (2017) 27 (2): 381–407.

https://doi.org/10.1108/IntR-02-2016-0037

Published: 03 April 2017

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Journal Articles

Tariff choice of online contents based on usage goal and self-control: can I control myself?

Young-Soo Kim, Do-Hyung Park, Se-Bum Park

Internet Research (2015) 25 (5): 852–867.

https://doi.org/10.1108/IntR-01-2014-0029

Published: 05 October 2015

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Journal Articles

The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective

Jumin Lee, Do‐Hyung Park, Ingoo Han

Internet Research (2011) 21 (2): 187–206.

https://doi.org/10.1108/10662241111123766

Published: 28 January 2011

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