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Manuela López
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Journal Articles
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (3): 1406–1426.
Published: 01 October 2024
Journal Articles
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (1): 21–51.
Published: 06 February 2017
