... interactivity on enhancing approach responses towards the retailer. However, differences in approach responses existed between males and females. Marketing implications were provided. © MCB UP Limited 2003 Apparel Electronic commerce Web sites Interaction Consumer behaviour Imaging...

... that the overall electronic commerce trade will reach US$16,538.18 million in 2001 for the Asia Pacific region. © MCB UP Limited 2000 Electronic commerce Internet Shopping Consumer behaviour Singapore The suitability of the Internet for marketing to consumers depends to a large extent...