...Josefa D. Martín-Santana; Lorena Robaina-Calderín; Andrés Fernández-Martín; Ángel Quintana-Gómez Purpose This study examines whether AI-generated posters are associated with higher reach-based engagement than human-created posters in organic Instagram blood donation campaigns, and which message...

...Fatima Wang; Carmen Lopez; Shintaro Okazaki Purpose This study provides researchers and business practitioners with a comprehensive understanding of artificial intelligence (AI) transparency in the business discipline, enabling them to navigate the evolving digital landscape, where AI transparency...

...Yongchao Martin Ma; Xin Dai; Zhongzhun Deng Purpose The purpose of this study is to investigate consumers' emotional responses to artificial intelligence (AI) defeating people. Meanwhile, the authors investigate the negative spillover effect of AI defeating people on consumers' attitudes toward AI...

...Teemu Birkstedt; Matti Minkkinen; Anushree Tandon; Matti Mäntymäki Purpose Following the surge of documents laying out organizations' ethical principles for their use of artificial intelligence (AI), there is a growing demand for translating ethical principles to practice through AI governance...