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Keywords: AI voice assistant
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Journal Articles
Internet Research (2026) 36 (4): 1447–1474.
Published: 17 April 2025
...Ziqiang Wu; Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Keng-Boon Ooi Purpose This study outlines the process by which consumers establish brand loyalty through the use of AI voice assistants. Design/methodology/approach This study adopted the combined importance-performance map analysis (cIPMA...

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