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Keywords: ANOVA
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Journal Articles
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (1): 52–73.
Published: 06 February 2017
... (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×2×2 between subjects ANOVA is used to test the hypotheses. Findings The results show that slow-paced advergames...
Journal Articles
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users
Available to Purchase
Journal:
Internet Research
Internet Research (2006) 16 (4): 380–397.
Published: 01 August 2006
.... The conceptual model of Internet dependency in Figure 1 is one outcome of the literature review explained above. Internet ANOVA Spain Buying behaviour The mass media are very powerful systems, not only do they exercise control over information resources on which individuals, groups...
