...Goncalo Baptista; Tiago Oliveira Purpose The purpose of this paper is to identify the potential impact of the utilization of game mechanics and game design techniques in the acceptance of mobile banking services. Design/methodology/approach The theoretical model was tested in a quantitative...

... consumers. Determining how to increase their continuance intention becomes crucial to m-commerce development and to the success of m-commerce providers. M-commerce is an IT-supported business innovation. Currently, the focus of acceptance research in the information systems (IS) field has shifted from...