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Keywords: Advertising click prediction
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Journal Articles
Multimodal cooperative learning for micro-video advertising click prediction
Available to Purchase
Journal:
Internet Research
Internet Research (2022) 32 (2): 477–495.
Published: 15 June 2021
... of micro-video advertising clicks. We form a micro-video advertising click prediction model and demonstrate the effectiveness of the multimodal information extracted from the advertisement producers, commodities being sold and micro-video contents in the prediction task. Design/methodology/approach...
