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Keywords: Affective reaction
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1544–1572.
Published: 10 January 2023
... sustainability orientation on value-co-creation behavior from the perspective of backers and explore the mediation effects of three psychological factors: perceived affective reaction, perceived self-effectiveness and perceived risk. Design/methodology/approach The study recruits 455 backers to evaluate 100...
