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Journal Articles
Love Internet, love online content: Predicting Internet affinity with information gratification and social gratifications
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (4): 396–413.
Published: 09 August 2013
...Pan Ji; W. Wayne Fu Purpose This study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content. Design/methodology/approach A survey was administered in Singapore to collect data...
