Keywords: Algorithm literacy
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy?

Minjeong Ham, Sang Woo Lee
Journal: Internet Research
Internet Research 1–20.
https://doi.org/10.1108/INTR-08-2023-0672
Published: 03 March 2026
...Minjeong Ham; Sang Woo Lee Purpose This study investigates whether the personalization–privacy paradox can be resolved under conditions not previously explored: algorithm transparency (AGT) and algorithm literacy (AGL). Design/methodology/approach An online experiment was conducted...
View article titled, Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy?
Open the PDF for Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy? in another window
Add to Citation Manager for Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy?
Includes: Supplementary data
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options