... in this study. Future research is encouraged to examine the ten propositions from the proposed conceptual framework. Practical implications – The conceptual framework takes a different approach which is well suited for examining the continual usage of social computing applications (SCAs). Originality...

...L. Martínez‐López; F.J. Martínez‐López; Nayat Sanchez‐Pi; Jose Manuel Molina Purpose Taking into account the importance of e‐commerce and the current applications of AI techniques in this area, this research aims to adequate the design of a multi‐agent system for the provisioning of e‐services...