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Keywords: Apriori algorithm
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Journal Articles
To establish online shoppers’ markets and rules for dynamic CRM systems: An empirical case study in Taiwan
Available to Purchase
Journal:
Internet Research
Internet Research (2012) 22 (5): 613–625.
Published: 12 October 2012
... the recency, frequency, monetary value (RFM) variables, transaction records, and socioeconomic data of the online shoppers to be the research variables. The research methods aim at the supervised apriori algorithm, C5.0 decision tree algorithm, and RFM model. Findings This research discovered eight RFM...
