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Keywords: Archetypes
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Journal Articles
Christian Zeiß, Lisa Straub, Maximilian Greiner, Marcel Neis, Nicolas Neis, Axel Winkelmann, Ulrike Lechner
Journal:
Internet Research
Internet Research (2025) 35 (7): 133–152.
Published: 18 November 2025
... mass-market adoption. Design/methodology/approach We employ a six-iteration taxonomy approach, establishing a data foundation through literature reviews, expert interviews and document analysis of 50 intermediaries. Archetypes are derived using a hierarchical clustering algorithm. Finally, a survey...
