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Keywords: Atmospheric cues
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (2): 882–911.
Published: 09 August 2024
...Jing (Daisy) Lyu; Yan Danni Liang; Durga Vellore Nagarajan Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live...
