... the public’s beliefs and attitudes towards this emerging domain remains limited. While existing literature has explored topics like motivation and engagement in traditional esports settings (Banyai et al., 2019), no known studies have empirically identified the public’s beliefs specifically pertaining...

... only The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes. The authors’ investigations include an online and offline survey study with 476 Facebook users...

...Jin-Feng Wu; Ya Ping Chang; Jun Yan; De-Lin Hou Purpose The purpose of this paper is to understand how two online marketing orientations of land-based retailers in product category and price could change retail brand attitude when retail brand familiarities differ. Design/methodology/approach...

...Laura Frances Bright; Kelty Logan Privacy Advertising Social networks Attitudes Information processing Media fatigue Casting a cursory glance at today’s society, even the untrained eye can see media consumption in abundance. Consumers are glued to their smartphones in a pattern...

... rights only Despite the extensive academic interest in electronic word of mouth (eWOM) communication, consumer attitudes toward eWOM communication have been neglected. The purpose of this paper is to propose a conceptual framework for attitudes toward eWOM communication across digital channels...

... – The experiment showed that: an objective negative online review was rated higher in terms of message usefulness compared to the other types of online reviews; positive reviews, whether they are objective or subjective, were rated higher in terms of attitudes toward and intention to purchase the reviewed product...

... Service quality System quality Instructor quality E‐learning acceptance Structural equation modelling Taiwan Learning methods Attitudes Workplace learning H6a‐2. Course content quality will positively affect PEOU of the e‐learning system. Essentially, e‐learning is a tool...

... (Sweney, 2010). © Emerald Group Publishing Limited 2012 Social networking sites Privacy Technology acceptance User studies Attitudes In the Internet Age, we have witnessed the rapid growth of social network web sites (SNWs) such as Facebook, MySpace, LinkedIn, and Orkut, in recent...

...Chanaka Jayawardhena A value‐attitude‐behaviour model was applied to investigate the roles of personal values in e‐shopping consumer behaviour. Structural equation modelling identified that personal values (self‐direction values, enjoyment values and self‐achievement values) were significantly...

... differences, demographics, perceived threats and Web use; assessment of on‐line information for different categories of product; influence of people’s technology resistance on attitudes toward, and behaviours regarding, online shopping; and how these factors affect people’s attempt to externalize costs (e.g...