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Keywords: Bass diffusion model
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (1): 233–262.
Published: 07 January 2025
... for analyzing factors that influence the attraction and retention of mobile gamers, which is based on a literature review of mobile gaming and uses the Bass diffusion model and system dynamics method for modeling and simulation. Findings In the initial stages of a game release, influencer marketing can...
