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Keywords: Bayesian variable selection
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Journal Articles
Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (1): 22–37.
Published: 01 February 2016
... of UGC on consumers. User-generated content Bayesian variable selection Electronic word-of-mouth Spike-and-slab Bayesian method Web purchase decision making Web purchasing intent © Emerald Group Publishing Limited 2016 The internet has become one of the fastest growing...
