... the perspective of the hybrid definition of interactivity, which includes both actual and perceived interactivity. Interactivity effect outcomes mediated by perceived interactivity. Behaviour Cognitive mapping Mobile communications Human-computer interaction The remainder of this study is organized...

... at: D8808103@mail.ntust.edu.tw © Emerald Group Publishing Limited 2006 Electronic mail Electronic commerce Social networks Behaviour Customer relations Taiwan Specifically, the theoretical contributions of this study include extension of the theory of social psychology that personal...