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Keywords: Big data analytics
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (4): 1508–1534.
Published: 18 December 2024
... First, we examine the relationship between the adoption of AI and SMEs’ revenue growth. Second, we assess whether AI complements the Internet of Things (IoT) and Big Data Analytics (BDA). We use firm-level data from the European Commission in 2020 on 11,429 European SMEs (Flash Eurobarometer 486...
Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (3): 1023–1040.
Published: 30 July 2021
... approach to assess customer feature level evaluation of a product and its impact on customer satisfaction based on big data analytics. By applying the suggested methodology, marketing managers can gain in-depth insights into consumer needs and reflect this knowledge in their future product or service...
Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (2): 606–619.
Published: 21 July 2021
... premium brands. Attribute-based reviews Value brand Premium brand Big data analytics Digital marketing Online customer reviews are essential information sources for consumers (Dellarocas et al., 2010 ; Yi et al., 2019). Marketing research shows that 92% of online...
