...Xiongfei Cao; Jingjing Yao; Xiayu Chen Purpose Built upon the push–pull–mooring framework, this study explores the factors that affect user switching from blog to microblogging. Low social presence is posited to form the push effect of blog, whereas larger referent network size and relative ease...

...Ming-Hsien Yang; Sung-Shun Weng; Pei-I Hsiao Purpose – Blog is a web-based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation, which social media services providers and bloggers can use...