... sets of posts. The graph of co-commenting is sparse and connected by a minority of active non-top commenters. Communities are centered mainly around blog authors as opinion leaders and, to a lesser extent, around a shared topic or topics. Research limitations/implications – The research has...

...Chien Hsing Wu; Shu‐Chen Kao; Hsin‐Hui Lin Purpose The rapid growth of blogs over the Internet has gradually attracted the attention of enterprises that want to engage in business and develop their online communication channels for customer relationships. The study aims to develop and examine...

...Kuo‐Lun Hsiao; Hsi‐Peng Lu; Wan‐Chin Lan Purpose The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products. Design/methodology/approach The present study proposes a storytelling framework based on heuristic theory for examining...

...Chin‐Lung Hsu; Judy Chuan‐Chuan Lin; Hsiu‐Sen Chiang Purpose Blogging has become part of a consumer's decision making process when shopping online; however, the understanding of blog recommendation's effect on consumer purchase decision is still vague. The purpose of this study is to examine...

..., in a series of blog posts Zarrella (2009) studies the basic characteristics of retweets, such as the most likely words to be retweeted, reading grade level of the retweets. The results showed that 56.7 percent of retweets have URLs in retweets while only 19.0 percent of regular tweets have URLs. Meeyoung...