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Keywords: Blood donation
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Journal Articles
Journal:
Internet Research
Internet Research 1–24.
Published: 13 July 2026
...Josefa D. Martín-Santana; Lorena Robaina-Calderín; Andrés Fernández-Martín; Ángel Quintana-Gómez Purpose This study examines whether AI-generated posters are associated with higher reach-based engagement than human-created posters in organic Instagram blood donation campaigns, and which message...
Includes: Supplementary data
