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Keywords: Brand attitudes
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Journal Articles
Advergaming and healthy eating involvement: How healthy eating inclinations impact processing of advergame content
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (3): 587–603.
Published: 06 June 2016
... within an advergame can lead to important insights into how this integration impacts attitudes. One mechanism that might impact brand attitudes and advergame attitudes is the elaboration elicited by individuals with different inclinations toward the brand. For instance, Wise et al. (2008...
