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Keywords: Brand management
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Journal Articles
Factors influencing mobile services adoption: a brand‐equity perspective
Available to Purchase
Journal:
Internet Research
Internet Research (2012) 22 (2): 142–179.
Published: 30 March 2012
... Publishing Limited 2012 Mobile commerce Mobile services Brand equity M‐commerce attribute Consumer behaviour Brand management Electronic commerce Value chain Mobile technology is increasingly attractive because it offers flexible, ubiquitous access to the internet, thus converting...
Journal Articles
Online branding strategies of UK fashion retailers
Available to Purchase
Journal:
Internet Research
Internet Research (2009) 19 (3): 348–369.
Published: 05 June 2009
... a study of the online branding activities of top multi‐channel UK fashion retailers. Jennifer Rowley can be contacted at: j.rowley@mmu.ac.uk © Emerald Group Publishing Limited 2009 Online operations Brands Fashion industry Retailing Brand management United Kingdom This article...
