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Keywords: Business administration
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Journal Articles
Marketing opportunities in the digital world
Available to Purchase
Journal:
Internet Research
Internet Research (1998) 8 (2): 185–194.
Published: 01 May 1998
... the marketers’ objectives in the new environment. © MCB UP Limited 1998 Advertising Business administration Communications Marketing Online computing According to Kierzkowski et al. (1996), addressable communication gives the marketer two important opportunities, which...
