... methods Communications technology Communication Buyer behaviour SNS gifting Gift giving Social network services Customer value theory Social network services (SNS) have come to be widely used for online communication (Lee et al., 2018 ; Walrave et al., 2018 ; Xue et...

... in price and product category. The moderating roles of retail brand familiarity in a variety of situations are revealed differently. Marketing strategy Electronic commerce Retailing Buying behaviour Attitudes Buyer behaviour In recent years, customers have been increasingly shifting...

... Limited 2000 Software agents E‐commerce Buyer behaviour Decision‐support systems A large part of the study of information systems (IS) is concerned with supporting human decision‐making. Researchers in decision support systems (DSS) and human‐computer Interaction (HCI) use information...