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Keywords: Buyers
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Journal Articles
Antecedent of purchase intention: online seller reputation, product category and surcharge
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (4): 507–522.
Published: 09 August 2013
... category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results. Findings Sellers of high reputation can post higher surcharges to increase the total price paid by the buyer...
