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Keywords: CSR authenticity
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (3): 1406–1426.
Published: 01 October 2024
... authenticity mitigates the negative effect of awareness of falsity on online brand engagement. CSR authenticity does not moderate the mediation effect of perceived sincerity in the relationship between awareness of falsity and online brand engagement. In Study 2, the relationship between awareness of falsity...
