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Hue, brightness, saturation, and caption description: which attributes impact listing preferences on digital accommodation platforms?

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Shixuan Fu, Xusen Cheng, Anil Bilgihan, Fevzi Okumus
Journal: Internet Research
Internet Research (2024) 34 (2): 495–518.
https://doi.org/10.1108/INTR-08-2021-0554
Published: 28 February 2023
...Shixuan Fu; Xusen Cheng; Anil Bilgihan; Fevzi Okumus Purpose Images and caption descriptions serve as important visual stimuli that influence consumer preferences; therefore, the current study focuses on property images and captions illustrated on the home pages of accommodation-sharing platforms...
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