... Marketing strategy Internet marketing Channel management Business over the internet has fundamentally reshaped the structure of the buyer-seller relationship and offers sellers new opportunities for performing marketing activities (Hong and Cho, 2011 ; Oh et al., 2012). Important...

... Publishing Limited 2011 E‐service Quality inconsistency Quality management Supply chain management Channel management SERVQUAL Customer relationship Taiwan While traditional marketing activities have focused primarily on increasing market shares through mass marketing, recent trends...

... Channel management Evaluation Internet Scotland Start‐ups The installation and initial testing of the computer and communication hardware at TayNet and installation of the software was completed in February 1995. A pilot service was established to test the reliability of the TayNet services...