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Keywords: Circulation change
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Journal Articles
Exploring interaction: print and online news media synergies
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (1): 89–108.
Published: 25 January 2013
...Gary Graham; Anita Greenhill Purpose This paper aims to understand the level of synergy between print and online activity and to assess the influence of print/online synergy on the log of circulation change. Design/methodology/approach In order to meet this aim the authors conducted...
