Keywords: Clickstream analysis
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Journal Articles
Internet Research (2017) 27 (3): 650–669.
Published: 05 June 2017
... that dynamically adjust to assumed user behavior. Originality/value The method shows novel clickstream analysis not previously demonstrated. Importantly, this can support the move from web analytics and “big data” from hype to reality. A major goal for online retailers is to increase their customer...

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