...Ishaan Sengupta; Kokil Jain; Arpan Kumar Kar; Isha Sharma Purpose Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning...

.../methodology/approach Following the CA model, this research introduces a theoretical framework that integrates the emotions of regret and guilt along with the principles of cognitive dissonance theory. The proposed theoretical framework was subjected to empirical validation, utilizing 453 responses gathered...

... show that cognitive dissonance (as primary cognitive response) and guilt (as primary affective response) mediate the relation between SNS addiction and decision to discontinue SNS use, whereas self-accountability and perceived self-efficacy play positive and negative moderating roles. Additional...