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Keywords: Cognitive fit
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Journal Articles
Understanding automated conversational agent as a decision aid: matching agent's conversation with customer's shopping task
Available to Purchase
Journal:
Internet Research
Internet Research (2021) 31 (4): 1376–1404.
Published: 21 January 2021
... are required to not only provide customers with necessary consultancy and guidance but also communicate friendly and socially. Based on the cognitive fit theory, this study attempts to examine the role of chatbot as a decision aid and how the match between information presentation in forms of decisional...
Includes: Supplementary data
Journal Articles
Five-star or thumbs-up? The influence of rating system types on users’ perceptions of information quality, cognitive effort, enjoyment and continuance intention
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (3): 478–494.
Published: 05 June 2017
... cognitive fit underlining the relationship between rating systems types (i.e. five-star, binary-visual, and binary-textual) and tasks (i.e. purchase-decision and browsing tasks) in the context of shopping websites. Design/methodology/approach A total of 191 subjects were obtained. This study conducted...
