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Keywords: Communal relationship
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (5): 648–667.
Published: 30 September 2014
... experiment (n=84), this study tests the effects of two message strategies, communal-relationship oriented messages and exchange-relationship oriented messages, with either a high or low level of interactivity within a corporate Twitter setting. Findings – The study findings indicate...
