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Keywords: Communication theory
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Journal Articles
Journal:
Internet Research
Internet Research (2018) 28 (2): 315–332.
Published: 04 April 2018
...) (Blumler and Katz, 1974) explains motivations for the consumption of mass media and technology. When UGT was first developed, it was unique (in contrast to other mass communication theories) in being audience/user-centered, assuming that the user is an active (rather than passive) participant of choosing...
