Keywords: Community identification
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Journal Articles

When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities

Linlin Liu, Renjing Liu, Matthew Lee, Jiawen Chen
Journal: Internet Research
Internet Research (2019) 29 (4): 704–724.
https://doi.org/10.1108/IntR-05-2017-0177
Published: 26 February 2019
... to test both the measurement model and the structural model. A hierarchical multiple regression analysis was conducted to examine the interaction effects. Findings The findings show that three factors, namely, recognition, community identification and self-efficacy, had significant positive effects...
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