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Keywords: Competing-risk model
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Journal Articles
Social influence and the choice of product upgrades: evidence from virtual product adoption in online games
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (1): 54–79.
Published: 01 May 2024
... experiment was conducted in an online game community. Two competing versions (basic vs upgraded) of a virtual product were provided for in-game purchase while a random set of users selected from 897,765 players received the notification of their friends’ adoption information. A competing-risk model was used...
