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Keywords: Complaints
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Journal Articles
Journal:
Internet Research
Internet Research (2011) 21 (2): 124–137.
Published: 28 January 2011
... needs. Originality/value The TRA and TPB are novel and usable in explaining the intention of online and offline consumers to complain, and these findings may be generally applicable to marketers and consumers. © Emerald Group Publishing Limited 2011 Consumer behaviour Complaints Service...
