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Keywords: Conjoint analysis
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Journal Articles
The relative importance of e-tailer website attributes on the likelihood of online purchase
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (2): 169–183.
Published: 07 April 2015
... simultaneously through the use of conjoint analysis. By manipulating specified levels for each attribute, we design fictitious web pages for which respondents evaluate the likelihood of purchasing the product displayed. This mimics a more realistic scenario because respondents must “trade-off” among the four...
Journal Articles
A conjoint analysis of voice over IP attributes
Available to Purchase
Journal:
Internet Research
Internet Research (2002) 12 (1): 7–15.
Published: 01 March 2002
... will need to understand the tradeoffs associated with VoIP as compared to the Public Switched Telephone Network (PSTN). This paper measures the preference structures between IP telephony and PSTN services using conjoint analysis. The purpose is to suggest those VoIP technology attributes that best meet...
