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Keywords: Conjoint experiment
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (3): 644–660.
Published: 06 June 2016
..., individuals are asked to self-explicate their preferred alternatives using the same attributes as are found in the conjoint design. The difference between the self-constructed, preferred alternatives and those offered in conjoint experiment are incorporated into choice models. Unlike previous research where...
