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Keywords: Conscientiousness
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Journal Articles
Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (4): 1573–1596.
Published: 11 April 2023
... trait of conscientiousness to moderate this effect. Design/methodology/approach An online survey-based experiment using 380 Danish Facebook users was conducted to test the model. Findings The results suggest customers' brand engagement as a significant predictor of their engagement with brand...
Journal Articles
The impact of self-esteem, conscientiousness and pseudo-personality on technostress
Available to Purchase
Journal:
Internet Research
Internet Research (2021) 31 (1): 59–79.
Published: 31 August 2020
... (PLS-SEM). Findings This study shows that in line with previous studies, self-esteem is negatively related to levels of technostress. Contrary to our expectations, conscientiousness is positively related to technostress. Finally, the gap between a person's self-ratings and observer ratings in all...
